WWE’s Use of Globalization

 WWE (short for World Wrestling Entertainment) is a sports entertainment company owned by TKO, who specializes in live and televised professional wrestling shows. WWE began with only a limited American market as a promotion in Connecticut. The company spread throughout the 1970s, buying up smaller local promotions and becoming the largest wrestling promotion in the world by the mid 1980s. In 1985, WWE had its first international broadcast for ‘Wrestlemania’.shortly followed by their first international event in 1986. They held pay-per view event ‘Summerslam’ (considered one of their big 4 events of the year) in London, England in 1992 which was a large part of their early attempts to create a more globalized fanbase. By the 2000s, WWE had included Spanish, French, German, and Japanese commentators for their international broadcasts. In the mid 2010s, the WWE held multiple tournaments which featured international talent (including one of all wrestlers from the United Kingdom) and held a show in Japan. In the 2020s, WWE has held numerous shows in Saudi Arabia in an attempt to expose the product to the Arab world and create pathways for Arab talent in the WWE.