Nintendo is a company founded in Japan all the way back in 1889 making Japanese toys and card games, eventually moving to what they are known for now, video games, with the Game & Watch in 1980. This was the company's first big success in the West, with over 30 million units sold overseas. This helped Nintendo take itself out of debt and start earning more than ever before. Since this major success, Nintendo has been making sure their name is known all over the world with countinued video game releases, from Donkey Kong in the arcade to Pokemon Legends Z-A on the Nintendo Switch. Nintendo Of America was created in 1980, made specifically to market their products to Americans, which caused consumers in the US to have very different experiences than those in Japan. Commericals were more aggresive and loud, characters seen as cute like Kirby were changed on the box art to look angry instead, and certain games were given new names or even completely changed when brought over the ocean. This globalization seems to have gone back to Nintendo in Japan as well, with the company seeming to have more global views than usual for japanese companies. They have benefits for gay employees even though Japan still doesn't recongnize gay marriage, and in the recent Tomodachi Life release trailer, there are options to make your characters non-binary and the option to chose what gender they are attracted to. With their goal to have their games played all around the world, globalization plays a big part in how they conduct their buisness.
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