Monday, February 9, 2026

GM Globalization

 General Motors is an automotive company that was founded in Detroit in 1908. They primarily serve the American market, but currently have an ongoing partnership with some Chinese companies that enables them to tap into the Asian market as well. Historically they have had a significant impact on the European market as well, since they acquired both Vauxhall and Opel in the 1920s. During the second world war, Vauxhall made tanks for Britain and Opel made tanks for Germany, meaning GM vehicles were on both sides of the war, for better or for worse. GM also owned the British company Lotus for a while, as well as Saab, a Swedish company. They acquired Daewoo, which was a Korean automotive company, before the brand was phased out. The former Daewoo facilities now produce Chevrolet vehicles. GM also owned a subsidiary in Australia called Holden, which operated in Australia and Asia for many years before it too closed. GM India was a branch that operated in the Indian market until 2017. Buick is a brand under GM that has primarily been in US markets for most of its history, but recently has been doing very well in China as the brand has shifted towards more luxury vehicles. GM also has manufacturing facilities in countries outside of the US such as Canada, Mexico, Argentina, and Indonesia. GM vehicles have also been praised very highly by countries around the globe like Germany. Germany has given its "luxury car of the year" award to Cadillacs in two consecutive years, with the LYRIQ in 2025 and the VISTIQ in 2026.

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