NBC is a highly globalized media company, and the front page of their website clearly displays such. The front page is equally divided into many different sessions, such as "The Olympic Games" and "Team USA", demonstrating that there's a completely separate section to focus on global events like the Olympic Games. NBC is not only displaying a variation of stuff to watch on the website directly, but also provides links to partners such as Peacock. Peacock is a big part of NBC's brand in the last few years not only in the U.S., but also in places like Europe. It's been part of a huge major push as to NBC gaining a more globalized outreach recently. The promotion of the Olympics is also proof of NBC's global reach. With it being the first set of slides on the front page, NBC is (rightfully so) leaning into the fact that they're the main providers of the 2026 Winter Olympics. They even have the Olympics symbol next to their emblem on the bottom corner. NBC has also promoted in another major way, which is through their news outlet. While it's not directly displayed on this page specifically, NBC News has been able to promote their international news channel, "NBC Universal", quite well, creating global outreach through their network.
1 comment:
I liked how you brought up its front page. When I searched for its website, I too could clearly tell it was a company that had been changed and shaped by globalization. I also enjoyed that you brought up the Olympic Games, as NBC holds the American broadcasting rights to the Olympics, which are also currently being played. I think you are definitely correct that, because NBC has the right to advertise, that alone shows how they've been globalized. NBC's partnership with Peacock, as well, displays an expansion into newer markets
Post a Comment