McDonalds is one of the most well recognized fast food chains in the world, and gives a perfect example to the idea of globalization. Originally from the United States founded in 1940, locations are now operating in over 100 countries. When going on McDonalds website and looking at the sections they have on their impact I saw that they talk about how they source their major ingredients locally. This gives opportunity for the local communities and farmers to profit from their major corporation they have built, by providing a steady flow of demand for the locally sourced ingredients. This gives a good example of the reliance they have on the global economy which supports the ideas globalization is centered around. Another way they rely on the global market and support foreign development is by having franchises, where their locations are owned and operated by local business owners offering jobs at high levels across the globe. Also throughout the world McDonald's offers small tweaks to its menu to better support local cuisine, but still keep their major staple items like the Big Mac. I think that them doing that shows the willingness to adapt to different cultures while globalizing their brand.
2 comments:
I’ve heard a lot about how McDonalds changes its menu to fit the local tastes of wherever their locations are depending on the county. I think that’s a really smart business move not only to draw locals in to buy from them but also to make it more appealing for tourists to stop at McDonalds, because even if they have a location where they’re from a new menu would be appealing. I wonder how much people from other countries actually go to the McDonalds in their countries outside of the US. Is it really as big of a money maker as US locations are?
I think Mcdonalds is a great example of globalization, especially how they make changes to their menu in different countries, so everyone in different countries get different catered experiences while also keeping the same core throughout the world.
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