ExxonMobil is a major energy giant which mainly focus's on it's extracting of oil and gas. This leads to many people looking at it's practices in a negative light, due to people thinking it leads to negative changes in the environment and also to the shady business practices these energy giants are known to use. This leads ExxonMobil to market in a very specific way. They focus on the scientific research and discoveries that the corporation in involved in finding and funding. The main page of ExxonMobil has links to articles about "carbon capture and storage", "hydrogen energy research" and "lower emission fuels". These articles are things that both the corporation and the general public are interested in furthering. The corporation also proudly sports its impressive stock price with a it in a bold green to show how it's going up. This shows me they advertise how the company is a large money maker for both the top CEO's all the way down to the small time investors that throw $500 into the stock. They explain their practices as "fueling the world" and like to imply they helped build the modern world. They also have a large focus on pushing how sustainable they are, whether or not you agree with that or not is up to you, but they seem to fully believe they are and push that with every chance they get. In conclusion the ExxonMobil Corporation likes to focus on how they help built and now change the modern world while also creating wealth for many people.
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