These chapters highlight the importance of China and other Asian countries in the manufacturing process of many products that are sold in America and around the world. Chinese manufacturers employ many people and few machines, and are located close to suppliers. This means that when a product needs be changed quickly, it is cheaper for it to be done in a Chinese factory because human hands can operate quicker than obtaining new machines, and different materials can be delivered within the day. This explains why many US companies manufacture their products in China.
Chapter 21 spoke specifically about Nike and its marketing strategies and commodity chains. The most interesting part of this chapter to me was about supply chain confidentially and Nike’s use of luck and market trends. As with any company, you need to convince consumers why they should buy your product, so you have to create a market for it. Nike used contracts with athletes and alliances with Footlocker to get their product out there. This chapter, to me, was more interesting than the others I’ve read so far.
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