Wal-Mart

     The company that I chose to research on is Wal-Mart, an American-based company which is now found all around the globe. Wal-Mart is beyond more than a typical grocery store, as it offers more everyday items like furniture, toys, appliances, technology, and more. On Wal-Mart's website, the company attempts to reach a global market, and reach more consumers beyond the average American. On the website, the company advertises with vocabulary that reaches and entices people from around the globe. For example, in an advertisement for the clothing brand "Scoop" on Wal-Mart's website, the ad is labeled, "Born in NYC, styled everywhere". This labeling tries to reach consumers from anywhere around the globe and encourages them that this New York-styled clothing can be worn anywhere. 

    Another example of Wal-Mart displaying its neoliberal ideology on its website is in their advertising of Black owned products. While this is in celebration of the American Black History Month, that does not exclude the products of black people from all around the globe. The company is showcasing black-owned brands and is putting them on the front of their website, which shows the company's initiative to globalize their brand. This goes along with our discussion from Friday in which we discussed the neoliberal view that many countries have adopted in the 20th century which encourages the idea of a market without borders. Wal-Mart's website showcases the company's view, in line with many other company and country's views, on neoliberalism and the importance to expand the market outside of a country's borders. I believe that their website is aimed primarily toward customers, because since they are selling many products, they have a lot of ads and price listings. While these may interest shareholders to see what the company is up to, I believe the company's vision is directed mainly at the consumers.