Lindt and Sprungli Website Post

 The multi-national corporation Lindt and Sprungli incorporates the message of globalization throughout its website. The first image presented on the head of the website is “We enchant the world with chocolate” which is a direct global marketing image as the globe is receiving their chocolate. Within this advertisement, there is a mention that the company grew 10.3% in all regions. This statement gives globalization credit to their company’s growth. They also have a section of the website dedicated to careers, and ask if anyone is “interested in joining their global company.” By including the word global, Lindt and Sprungli is promoting itself as a global company that can provide careers around the world. Additionally, there is another section of the website dedicated to the global locations of stores, regional offices, and subsidiaries around the world. This helps customers locate stores globally, and shareholders track location progress. There is a large portion of the website that is targeted for shareholders' interests. The website shows how they create shareholder value and have all of their reports freely available on the website's main page. The company wants shareholders to have all the necessary information and be able to monitor their growth and progress. Overall, the message of Lindt and Sprungli focuses on chocolate quality and the distribution of this well-made chocolate globally. Authenticity and transparency are also qualities that the company prioritizes, which is shown through the availability of their 2022 Financial Report and Sustainability Report and their share prices. There is also a projected awareness of creating sustainability throughout their entire value chain. They boast of creating “decent and resilient livelihoods for cocoa farmers and their families.” This company promotes sustainable and authentic values and practices throughout its global chain. Globalization is very much promoted on this website but in a more subtle, background way, with the quality of the chocolate being the main message.