Ford

 The company that I chose was Ford. The first thing visible on their site is an advertisement of a picture of their new car, the 2025 Ford Wanderer, in a rugged, mountainous landscape. While the landscape itself, full of lush greenery, tall standing trees, and jagged, rocky pathways isn't linked to anywhere in particular, the image is almost certainly meant to evoke a feeling of American patriotism. The car colored red, the headlights flashing white, and a deep royal blue in the Ford logo contrast the harsh landscape shown, which attempts to float the idea of a sort of uniquely American rugged individualism. The next picture shows a happy couple, each one with their own Ford or Ford-owned car. Touting an all-black Ford truck, the man is standing by his partner, who has her hand on a new, chic-looking red Mustang. The man and the woman may be from almost anywhere in the world and the landscape of the photo is just as vague; however, from the way the couple is dressed to the design of the house, this picture is meant to evoke the idea of the west coast of the United States. A new, slick penthouse nestled into a cliff with palm trees on both sides accompanies the visual of the man in his big truck and the woman in her smaller, daintier sports car. Both cars are electric, which may be Ford's way of showing a new "American Dream" consisting of a happy, smiling couple in a rich penthouse, each of them with their own new, expensive electric cars. From there, more pictures featuring people of all races driving their Fords are shown. While no specific locations nor nationalities are mentioned, all the models are wearing Westernized clothes and driving on what appears to be American highways or backstreets. This is because traditionally, the United States has been Ford's largest market, given that it is an American automaker. In the U.S., Ford has a strong presence and consistently high sales. Ford also disproportionately sells most of its products to the United States rather than anywhere else. Other than minor details like a feature to switch the site's language to Spanish, most of what can be seen on Ford's site caters towards Americans. From its minimalist, simplistic design to customer support and service only being offered to American Ford owners, it's made clear that Ford knows its demographic and doesn't try to cater to those out of its reach.